The travel industry is actively implementing ESG and sustainable development strategies

As part of the Forum of Russian Regions “Development of Tourism Infrastructure”, which was held on October 17-20, 2022 at the Crocus Expo IEC, experts from the tourism industry discussed how Russian tourism is implementing the agenda of social and environmental responsibility, as well as sustainable development. Association of Managers.

Tourist business is actively implementing ESG and sustainable development strategies

Chairman of the Expert Council of the State Duma Committee on Tourism and Tourism Infrastructure Development, Christopher Constantinidi, pointed out the importance of implementing the principles of ESG and sustainable development for the development of tourism in Russia. “If we do business thoughtlessly, we may have further negative consequences for nature, ecology, and the social sphere. That is why the importance of ESG and sustainable development in the tourism sector is growing,” said Christopher Konstantinidi.

Inna Pekhova, head of the Center for Creative Industries, co-chairman of the Commission for the Development of Hotel Business and Tourism of the Association of Managers, formulated a number of current trends in sustainable development in the tourism industry. According to the speaker, recently projects to preserve mansions and estates are gaining more and more popularity, routes through cultural heritage sites are being created, the collaboration of hotels with the real business of waste disposal is intensifying.

“In the HoReCa segment from -due to the pandemic, there was a 20% outflow of personnel, both worldwide and in Russia. And today, programs are being developed to attract people with disabilities, of silver age, to work in our field,” said Inna Pekhova.

Vadim Kovalev >, First Deputy Executive Director of the Association of Managers, emphasized that the development of ESG practices in the field of tourism should also take into account the needs of people with disabilities, including people with disabilities. According to the expert, for them tourism is not just a journey, it is, most often, an opportunity for rehabilitation.

According to studies, more than 15 million people have various degrees of disability and about 70% of them are ready and would like to travel to various tourist destinations. At the same time, no more than 3% of people with disabilities can afford to travel independently. Due to the lack of a properly organized infrastructure, the rest are deprived of this opportunity.

Natalia Belyakova,Director of the Department of Expedition Activities and Tourism Development of the Russian Geographical Society (RGO), spoke about sustainable tourism practices in the context of CSR and ESG business policies. “We see not situational, but consistent and rational in terms of goal-setting, the growth of interest of large responsible businesses in tourism. The lines of force of this dynamics are support for the creation of tourism strategies in the regions of operation, improvement of the recreational structure, which is equally important for residents and tourists, the formation of an event calendar, and more, – said Natalia. – There will also be a noticeable shift towards supporting science tourism with a “civil science” component and a block of research important for biodiversity conservation and industrial safety policies.

Today, not only social, but also industrial, business problems are solved through complex scientific expeditions. Their joint planning is carried out taking into account the applied interests of the business and the obligations to follow the goals of sustainable development, as well. also plans of research institutes and expertise of the Russian Geographical Society”. The expert presented the certification of tourist routes “Recommended by the Russian Geographical Society”, which includes the criteria for sustainable development.

One of the leaders in implementing the principles of sustainable development in the tourism and hospitality industry, the Krasnaya Polyana resort, actively integrates programs aimed at reducing the negative impact on the environment business environment.

“We got into supply chain localization before it was mainstream. Now purchases from local suppliers account for more than half of the total purchases of goods, which is 464.8 million rubles. And it is very important that this money remains in the region. We try to build effective partnerships with all stakeholders in the interests of sustainable development,” said Lev Shagarov, Director of Environmental Protection and Sustainable Development of the Krasnaya Polyana resort.

According to Maria Tabarovskaya, ESG Community Manager of the Kazan Palace Hotel by Tasigo, the first eco-friendly hotel operator in Russia, their activities are also based on the principles of harmony with the planet, people and business. So, regular eco-trainings, first aid trainings, eco-ideas competitions are held for the staff. For example, the company has created a “rarities rack” where employees can bring rare fractions and unnecessary things, which are subsequently transferred to the “Box of Goodness”. At the same time, the environmental block is integrated into all corporate events.

Dmitry Poyarkov,Head of CSR and Brand Department at Severstal, said that all organizations or companies involved in tourism projects follow the same principles of sustainable development and social responsibility as the metallurgical holding. Tourism development in the regions where Severstal operates is part of the company's overall ESG strategy.

For example, in Cherepovets, where the company's main production facilities are located, tourists are attracted by numerous cultural programs. bells “, theatrical festival” Golden Mask “. Culinary tourism is in demand with acquaintance with peasant life in the Milyutin Museum, with the traditions of tea drinking, tasting local kvass, kissel, pies with Belozersky pike perch, and the programs of the Museum of the Russian North, which are implemented in 15 regions, are also popular.

Obviously that at this stage, ESG metrics in domestic tourism are being actively formed by market participants, and the degree of involvement in the process is increasing.


Leave a Reply

Your email address will not be published. Required fields are marked *