In the tourist market of the Russian Federation, the demand for New Year vacation tours has intensified. Experts from the Russian Union of the Travel Industry in the North-West and the Sletat.ru Group of Companies analyzed the statistics of bookings in travel companies and found out where tourists plan to go and how much their vacation costs.
The most active are residents of large cities – Moscow, St. Petersburg and Yekaterinburg. On a national scale, they account for about 30% of all booked tours. This is followed by tourists from Nizhny Novgorod, Bryansk, Kostroma, Sochi, Nizhnekamsk, Balashikha and Tula.
The top five destinations include: Russia (35% of all tours sold for the period from December 25, 2022 to January 8, 2023) , UAE (20%), Thailand (13%), Turkey and Egypt (about 10% each). The islands of Sri Lanka, Maldives and Cuba are also in demand.
The structure of sales of package tours has undergone significant changes compared to last year, when Egypt, Turkey and the Dominican Republic were in the lead. The main trend of 2022, the explosive growth of domestic tourism, continued in the New Year period. In dynamics, the share of Russia continues to grow and, according to the forecasts of Sletat.ru analysts, it may reach 50%.
Given these changes, the average check in all areas remains at last year's level. In 2022, the average cost of a tour abroad is in the range from 190,000 to 220,000 rubles. On average, people spend between 80,000 and 110,000 rubles on New Year's trips around Russia.
Ski resorts in the Krasnodar Territory are in greatest demand within the country, many of whose facilities can already boast of a decent load. Whereas Crimea, on the contrary, risks losing more than half of the guests.
“Changes in tourist demand are obvious, and the reasons lie on the surface, – says Director of the PCT – North-West Ekaterina Shadskaya . – Available foreign destinations can be counted on the fingers. Ski tours in Sochi during the New Year period have been in high demand in recent years. Crimea has problems with transport accessibility. The tourism market is always sensitive to all external factors. This year there are enough of them, so the first results of sales of New Year's tours inspire optimism. We expect a significant jump in travel demand following announcements of completion in regions of partial mobilization.”