In St. Petersburg, a foresight session was held to develop a tourism master plan for the whole of Russia, organized by OOO ProGorod. The event was attended by 98 participants from 68 subjects of the Federation – representatives of specialized regional executive authorities and tourism development centers. The experts discussed the volume and directions of the tourist flow, the development of the hotel and supporting infrastructure, anthropogenic pressure and potential economic effects. Representatives of the regions verified the tourist profiles developed for each of the subjects, as well as their unique tourist positioning. The results of the discussion will be taken into account as part of the finalization of the draft, which will be submitted to the Government by the end of the year.
Ksenia Titova, Head of Project Office ProGorod (VEB.RF Group):
“The purpose of the foresight session is to discuss with all regions the final data obtained during the development of the Russian tourism development scheme, to receive feedback and comments from them on their own and neighboring subjects for the development of interregional cooperation.
< em>It is very important to discuss the data obtained from the results of almost a year of work: the unique tourist offer of each subject, the profiles of regions by type of tourism, the geography and volume of forecast tourist flows, the development of hotel and supporting infrastructure, anthropogenic pressure and economic effects. All comments will be taken into account by the developers when forming the final version of the document, which will be submitted to the Government at the end of this year».
The project will help the industry become a driver of the regional economy, as the development of tourism simultaneously stimulates the development of more than 50 related industries. The implementation of the master plan will not only increase the tourist flow, but will also contribute to the growth of the investment attractiveness of the regions and the standard of living of people.
Elena Lysenkova, Deputy Head of the Federal Tourism Agency:“According to the results of the work, we receive the second integral part of the Tourism Development Strategy – the Spatial-Territorial Scheme of its Development. This is an extremely important component for the industry, without which the development of the entire hotel and tourism infrastructure is impossible. For its implementation, it is necessary to legally consolidate the concept of “tourist master plan”. Thus, the draft of the new Law on Tourism already provides for the concept of a tourism master plan and its scope.
In parallel with this, our task is to introduce the master plan into the number of strategic documents at the federal and regional levels. It is important to ensure their integration into the town-planning documentation of the subject (territorial planning scheme) and municipalities (general plans and PZZ) – this is how we will shift the strategy from the document to the territory and supplement it with a spatial component.”
Experts noted that at the end of 2018, the President of Russia, following an expanded meeting of the Presidium of the State Council, instructed “to submit proposals that provide for the transition in large cities from a master plan to master plans.” Master planning has long been on the federal agenda.
The potential for the development of the tourism market in Russia is huge – about 64 million Russians over the age of 16 do not travel today. The most common reasons are: lack of financial ability, time or suitable infrastructure (for example, for families with children). The implementation of the project will create conditions for the emergence of high-quality and diverse, both in terms of duration and price, offers for all groups of tourists.
Ksenia Titova, Head of Project Office, ProGorod LLC (VEB.RF Group)
“Now 60% of the tourist flow is evenly distributed among the 4 top types of tourism: cultural and educational, ecotourism, beach and health tourism. At the same time, according to our research, the demand for beach holidays is only half satisfied. We take this into account in the Russian tourism development scheme and in the master plans for tourist macro-regions (Far East and Western South of Russia) and are working on new high-capacity beach resorts.”
The potential of the country is not limited to beach holidays. And even the regions that are industry leaders see for themselves the advantages of the development and implementation of the project. For example, St. Petersburg, which hosts the Foresight session, sees its growth opportunities in the development of interregional tourist routes – this will increase the number of return tourists and the duration of the trips themselves.
Sergey Korneev , Chairman of the Committee for Tourism Development of St. Petersburg
We understand that for the sustainable development of tourism it is necessary to focus on return and all-season tourism when travelers come to the city with different goals – from a city break, meeting with friends and relatives to long trips.
Building inter-regional cooperation using the master planning tool can help with this. For example, when tourists from Moscow travel to St. Petersburg not only from point to point, but also travel between our cities, visiting other regions and points of attraction. However, the effectiveness of such a scenario depends on how much we understand where and what kind of tourist infrastructure is needed, how the routes should go, so that the trip is interesting and comfortable for all tourists with different hobbies and interests.